Thema City Welcomes Echarm Plus Hotel Featuring World’s First Bruce Lee Themed Rooms to Debut in Sabah in 2021


KOTA KINABALU 13 January 2020 – Come January 2020, SG Group, a home-grown developer with over 20 years of real estate experience, will carry out its largest and most exciting mixed development project: Thema City, in downtown Kota Kinabalu.

A mere 15-minute drive from Kota Kinabalu, Thema City is strategically located to capitalize on the growing tourism needs without the infrastructure limitations of the city centre. Capturing the immense tourism potential of Sabah, the RM1 Billion integrated tourism development project will be developed in 3 phases.

Anchoring the entire development will be the crown jewel of Thema City, a 4.5 star hotel with 559 rooms featuring the world’s first Bruce Lee themed rooms. The hotel will be managed by an international hotel operator chain, Dossen International, which owns over 13 hotel brands with 3000 establishments under management and more than 30 million paid members throughout the world.

Following the hotel, Thema City’s entire development will highlight various themes. Among them, the D’60s, a street mall housing Kota Kinabalu’s largest food street replicating the city’s historical architecture in the 1960’s and Zeni suites, a first of its kind co-living, zen themed  serviced branded suites with 390 units managed by hotel operator. Theme City is set to become a must-visit tourist spot in Kota Kinabalu.

Official Launching Ceremony

The official launching ceremony was officiated by YB Datuk Darell Leiking, Minister of International Trade and Industry; Mr. Steven Low, Executive Director of SG Group; Mr. Wong, President of Bruce Lee Club; as well as Mr. Alvin Lee, CEO of Theme Global.

The opening of the 4.5-star hotel, Echarm Plus will bring new and more exciting destination experiences and services to both our guests and the residents. Besides being the first thematic hotel featuring 135 Bruce Lee theme rooms for their guests it will also feature a coffee lounge designed under the theme of the late Mr. Bruce Lee, named “The Dragon” together with an indoor theme park, banquets hall, infinity pool ab the tallest rooftop bar in East Malaysia. Aided by is corporate consultant, Beyond Entertainment World, SG Group would like to thank the official licensor Bruce Lee Club in Hong Kong and their licensee party, Theme Global for making this a reality.

Thema City mixed development phase 1, serviced suites and shops are set to be completed in 2021 with the rest of the phases fully complete in 2023. Guests can discover more about Echarm Plus Hotel by following its opening journey on or contact / call 088-732 997.

About SG Group

Established since 2003, SG Sdn Bhd is locally incorporated Property Development Company based in Kota Kinabalu, Sabah and with the Paid up capital RM9 million.